Your next drop. Everyone’s already waiting.
Put up a waitlist page for the collection, ask for size and favourite piece at sign-up, and tell everyone the moment it’s live. For pieces you only make a few of, let a fair draw decide who gets the first chance.
Set up for free. Live for €9.99 a month. Joining is always free.
- Pieces
- 9
- Sizes
- XS–XL
- Run
- Limited
- Release
- Spring
Hype is easy. Release day isn’t.
- The teaser post gets the likes, and by release day nobody remembers the date.
- Your DMs fill up with the same three questions: when, which sizes, how many.
- You order sizes on a hunch and end up with a rail of the wrong ones.
- A small run is gone in minutes, and the people who missed it feel it was rigged.
From teaser to release day, in one link.
- 01
Make a page for the collection
A lookbook shot, a few lines about the pieces and facts like run size and release. Ask for size and favourite piece with tap-to-choose buttons. - 02
Share it everywhere you post
Link in bio, in your stories, on the last order’s packing slip. Print the QR code for pop-ups and the shop window. - 03
Watch the sizes come in
Every answer lands in one list. Filter by size or piece and see what people want before you place the production order. - 04
Release day: one email, or a draw
Email everyone on the list the moment it’s live. For a small run, draw first and offer the first in line 24 hours to buy in your shop.
Everything a drop waitlist needs.
Questions that fit clothes
Size, fit, colour, favourite piece: up to six questions as dropdowns, short text or tap-to-choose buttons.
A page in your look
Eight styles plus your own colour, font and corners. Upload your campaign photo or find one on Unsplash.
The release-day email
One message to everyone on the list, each with their own status link. Replies land in your inbox.
A fair draw for small runs
A random order, fixed when people sign up. You run the draw, the first ones get a timed offer to buy.
Sizes at a glance
Filter by size or answer, sort, and export the list to CSV for your production planning.
One list per drop
Collection 02, the restock, the collab: each gets its own page, link and QR code.
One plan. Everything in it.
€9.99per month
or €99 a year, save 17%
- Unlimited waitlists
- Unlimited people on your lists
- Every page style, photo and colour
- Sign-up and spot emails included (fair use)
- 5,000 announcement emails a month
- More announcements: €1 per 1,000, prepaid
Set up and build your page for free. You only pay when it goes live. People waiting never pay.
Is Waitlisted made for fashion drops?
Yes. A drop is a release people want to hear about first. You make a page for the collection, people sign up with their size, and you reach all of them on release day with one email.
Does Waitlisted sell the clothes?
No. Waitlisted collects the sign-ups and sends the emails. The buying happens in your own shop, whatever you use for that today.
Should I announce the drop or run a lottery?
If you have enough stock, announce it: one email to the whole list on release day. If you only make a few pieces, use the lottery. Everyone gets a random place when they sign up, you run the draw, and the first in line get a timed offer to buy.
Can I ask for size and fit when people sign up?
Yes. Add up to six questions, required or optional, for example size, fit or which piece they want. You see every answer in one list and can filter by it.
Do people need an account to join?
No. They leave their email, and their name and answers if you ask. They get a link to their own status page, with no app and no password.
How much does it cost?
Building your pages is free. Going live costs €9.99 a month or €99 a year, for as many drops as you like, with 5,000 announcement emails a month included (sign-up and spot emails always included). Signing up is always free for your customers.
Your next collection, told to the right people first.
The page is built in two minutes. You only pay once it’s live.
Make your drop waitlist